diff --git a/bucket/jfrog.json b/bucket/jfrog.json
index f64bd19ced..62e730395d 100644
--- a/bucket/jfrog.json
+++ b/bucket/jfrog.json
@@ -1,12 +1,12 @@
 {
-    "version": "1.43.2",
+    "version": "1.44.0",
     "description": "Command Line Interface for Artifactory and Bintray",
     "homepage": "https://jfrog.com/getcli/",
     "license": "Apache-2.0",
     "architecture": {
         "64bit": {
-            "url": "https://jfrog.bintray.com/jfrog-cli-go/1.43.2/jfrog-cli-windows-amd64/jfrog.exe",
-            "hash": "7c379a32a51148a8c9cdd28ca82dee11b441701b3d36b8f684a1e74315b0764c"
+            "url": "https://dl.bintray.com/jfrog/jfrog-cli-go/1.44.0/jfrog-cli-windows-amd64/jfrog.exe",
+            "hash": "4c7112e2c992af85a38ff59e6f83a0d0860517ee6216127aee23265737b67250"
         }
     },
     "bin": "jfrog.exe",
@@ -17,7 +17,7 @@
     "autoupdate": {
         "architecture": {
             "64bit": {
-                "url": "https://jfrog.bintray.com/jfrog-cli-go/$version/jfrog-cli-windows-amd64/jfrog.exe"
+                "url": "https://dl.bintray.com/jfrog/jfrog-cli-go/$version/jfrog-cli-windows-amd64/jfrog.exe"
             }
         },
         "hash": {